i have, for example, realized that i would have more fun boarding this bus.
than ride an equally gorgeous double-decker which advertises that all non-Christians will forever be tormented in hell.
i always hated the concept of "hell". and even more so, the people who believe that "heaven", if it does prove to be a matter of reality and factuality in the end, is not a big enough place for all of us.
about this, "No God" bus campaigns, i think it's a humorous dig at overly religious nuts and a sincere reminder to go out there, seize the day and live a fully meaningful life.
now, if only there was an atheist around, i'd go buy him a beer.